Hey TBWA, I HATE your ad.​​​​

Yes you!

 

Jose María Roca de Viñals (Chief Creative Officer) I absolutely hate your idea. Reversing the text to create an effect that can only be seen through the competitors’ display windows? That’s smart.

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Carla Papiol, Olaf Cuadras, and Carlos Weil (Creative Directors) I just hate you for a very simple reason: I want to be a Creative Director and create great work just like you.

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​Cristiana Zito (Strategy Director) I don’t hate you as much as the others because I don’t belong to your department, but I absolutely hate your insight.

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You’re probably asking yourself what is wrong with me right now. But I promise I’m not crazy.

 

(Just keep scrolling)